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Our Three Best MDM Giveaways of 2016
2016 was a super-exciting year to be working in the Master Data Management (MDM) space. I got a lot accomplished as product marketing professional working with our customers, telling their stories, and...
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Our Best Three Omnichannel Giveaways from 2016
Just before the beginning of the Holidays, please allow me to share our top three omnichannel giveaways from 2016. I hope these selected assets will be of value for your 2017 omnichannel strategies....
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Influencer Marketing: Free Hotel Upgrade?
We booked a four day sun break during cold German winter. Just arrived at front desk, the hotel offered us a free upgrade to a suite. By the way the Hotel was called Hospes Maricel and you can read my...
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What a Next-gen MDM Solution Will Look Like: Deployment Options for a Hybrid...
Master data management (MDM) solutions are entering a new stage of maturity. Driven by the rising demands of Cloud and big data, today’s MDM is drastically different, offering greater capabilities,...
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What Does a Next-gen MDM Solution Look Like? Ready for the Digital Enterprise...
Master Data Management (MDM) solutions are entering a new stage of maturity. Driven by the rising demands of Cloud and big data, next-gen MDM is drastically different, offering greater capabilities,...
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Digital Transformation Game Changers at the MDM 360 Summit
New York, New York! If you can make it there, you make it anywhere. Whether you like Sinatra or not, if you aren’t able to make it to Informatica’s MDM 360 Summit in NYC, February 22, 2017 – you will...
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What Does a Next-gen MDM Solution Look Like? An App-ready Platform (Part 4)
Master data management (MDM) technology is entering a new stage of maturity. Driven by the rising demands of big data, today’s MDM is drastically different, offering greater capabilities, deployment...
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Secrets of an Intelligent Master Data Management Strategy
If you are defining or re-thinking your Master Data Management (MDM) strategy, you have probably wondered how you can make your MDM journey successful for you, your team and your organization. Wouldn’t...
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REST your Master Data Services
REST (Representational State Transfer) is an architecture style that is designed for communications between different interfaces in the simplest way. As the REST API uses simple HTTP calls, it is much...
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The 2017 Gartner MQ for MDM Solutions Is Out! What Do You Need to Know?
Gartner MQ for MDM Solutions The wait is over: the much-anticipated Gartner Magic Quadrant for Master Data Management Solutions is now out. Get your complimentary copy here (email address required)....
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Where’s My Plain Old Search Box in MDM?
Plain old ‘Real time search’ in MDM is not only a thing of the past but also proved to be frustratingly elusive without spicing it up with some ‘smartness’. Informatica MDM, as always, is leading the...
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Consent Management is a New Opportunity
Many organizations, especially in the B2C sector, are looking at how to capture and manage Consent data. Some of these organizations see this as a major challenge yet others see it as a massive...
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Three Priceless Product Information Management Values from Informatica
The new release of our master-data fueled Product Information Management solution is sweet and hot, just like a mulled wine. Last weekend, we’ve had the first snow in Germany. Everywhere, Christmas...
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The 360 Customer View – and Why it’s Key to Long-Term Engagement and Loyalty
If you follow marketing surveys or business trends, you know that businesses are trying to win over customers with great experiences. As customers have become more connected and digital, their...
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360 Engagement at Informatica World 2018
Informatica World 2018 is just around the corner. For the past few weeks, we’ve been working with our customers to finalize the content for the breakout sessions in the 360 Engagement Journey track....
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Deeper Engagement with Master Data Management at Informatica World 2018
Successful data-driven digital transformation initiatives run on data. And a critical part of that data management solution is the single view of data provided by Master Data Management (MDM)....
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The Three Dimensions of a 360 Customer View
My last blog introduced how a 360 customer view fuels long-term customer engagement and loyalty through personalized interactions at scale. The benefits of “360” are significant: better marketing,...
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Tangible Business Value and ROI from Real PIM Practitioners
Pete is a smart guy. He has 15 years of experience in e-business and was hired to help his new company achieve their ambitious sales and e-commerce targets and support the execution of their...
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Transforming Master Data Management for Customer Experience
Remember when the iPhone was introduced eleven years ago? It was nothing short of a miracle. A revolutionary device that shipped with an easy to use interface and comprised of carefully crafted apps...
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An Education in Managing Data
I’ve been at Informatica for nearly four years. Even in that relatively short time, it amazes me how quickly data has become much more strategic to companies. The entire industry is much more...
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